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Erica Metzger is a longtime beauty director, freelance writer, model marketing consultant, and content creator with 19 years of industry experience in print and digital media. She is the founder and editor of The Beauty Loop, a weekly business e-newsletter that reaches 600+ beauty journalists and PR executives. Previously, Erica was the wonder, fashion, and journey director at Better Homes & Gardens and the sweetness director at Ladies’ Home Journal, along with its MIN-award profitable beauty weblog Gloss Daily.

This waterproof, plant-derived pencil was dreamed up by a Hollywood make-up artist, but it’s made for real life. The shades are versatile and the alternative end of the pencil has a useful blending tool to create a variety of looks. “It’s a smudgy method that will get me that sultry, smoky eye look. It’s easy House & Home Improvement News to mix, stays put, and provides the right contact of drama to my eyes,” Berry says. Lauren Balsamo is the deputy beauty director at Cosmopolitan, the place she writes, edits, and produces all kinds of beauty content—from product critiques to personal essays and development stories.

Beauty influencers are individuals who promote beauty products using their followings on social media. Several beauty influencers find partnerships with big-name manufacturers or launch their own product traces. Renée has been within the beauty and way of life industry for greater than a decade as a product developer and purchaser. She’s all the time on the lookout for a formula that enhances, quite than modifications, someone’s natural beauty. Thanks to her work with chemists prior to now, Renée is well-educated on the science behind cosmetics and skincare merchandise and gets right down to the core of beauty as a substitute of counting on marketingese.